best WordPress themes for ecommerce

Top 31 WordPress Ecommerce Themes of 2024. Create Your First Ecommerce Project for Free

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WordPress eCommerce themes provide a great way to advertise your store’s products and services. No matter what type of online business people have, all of them are aligning towards bringing their venture online. However, the transition from brick and mortar store to an online store is not that easy. You need to have proper knowledge of the type of website you want as the needs of each website are different. To help you out, we compiled a list of the best solutions suitable for different business niches.

Before we start, feel free to check out the 7 best premium & free eCommerce themes presented in today’s article:

Frutta Verde$55/once5.0
Carni Rosso$55/onceN/A
Vite Nera$55/onceN/A
Apparel Ecommerce StoreFreeN/A
Minimalist EcommerceFreeN/A
Ecommerce Online StoreFreeN/A

TOP 11 Best Free Ecommerce WordPress Themes

We start our overview of the best WordPress eCommerce themes with a selection of 10 recently released free themes for online stores. Offering a responsive and effective user experience, these solutions present a perfect start for any modern eCommerce business. Without any doubt, any of the themes listed below can help you establish not just a noticeable site but a customizable one as well.

1. Apparel Ecommerce Store

Picture of Apparel Ecommerce Store, one of the best free WordPress eCommerce themes with ready-made catalog categories.We begin our overview of the free WordPress eCommerce themes with the Apparel Ecommerce Store. This online store solution provides a responsive and flexible design built for a modern clothing & accessories store. From showcasing your trending products to integrating your social channels, this free eCommerce theme is a great choice. It helps to present your products properly without spending a lot on your website.

Key features:

  • Ready-made catalog categories;
  • Built-in blog with sidebars;
  • Translation-ready page layouts;
  • Fully customizable & compatible with WooCommerce;
  • Configurable sliders & forms.
Apparel Ecommerce StoreCreta ThemesFree300+

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2. Ecommerce Watch Store

Photo of Ecommerce Watch Store, a free WordPress theme for eCommerce with social integration.If you plan to establish an online shop to sell watches or various accessories, then the Ecommerce Watch Store theme is what you need. With its spacious storefront layout that features sliders and tabs for proper product showcase, you can promote trending and new watches effectively. Customizing this theme with its included blocks and patterns is also quite simple due to its Gutenberg & WooCommerce optimization.

Key features:

  • 10+ pre-made product category pages;
  • Built-in blogging functionality;
  • Social integration;
  • Optimized for block editing and customization with Gutenberg;
  • RTL support.
Ecommerce Watch StoreVW ThemesFree400+

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3. Ecommerce Bookshop

Photograph of Ecommerce Bookshop, one of the best free WordPress eCommerce themes with built-in sliders for publishing your readers' reviews.Selling books online is also one of the reasons to choose one of the free WordPress eCommerce themes, such as Ecommerce Bookshop. Being quite simple yet responsive in its design, this solution provides everything essential for a modern bookstore. Similar to many eCommerce themes for online bookshops, the offered solution can be used for advertising and selling books as both physical and digital products. With this theme, you get a chance to start with eCommerce as a book distributor without excessive investments.

Key features:

  • Responsive & customizable store layout;
  • Built-in sliders for publishing your readers’ reviews;
  • Informative & easy-to-use header & footer;
  • Optimized for WooCommerce;
  • A dedicated section for advertising your book-related events.
Ecommerce BookshopThemes PrideFree300+

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4. Minimalist eCommerce

Graphic of Minimalist eCommerce, a free responsive eCommerce WordPress theme with an easy-to-customize menu.If you prefer a clean and spacious design for your online shop, consider downloading the Minimalist eCommerce theme. Combining quality images and a well-designed store layout, you can get a modern design for your store without any unnecessary spending. While it’s mostly suitable for online stores selling interior decor and designer furniture, this solution can be adapted to fit almost any topic.

Key features:

  • 3 pre-designed Shop pages;
  • 2 Blog layouts;
  • Informative footer section with social icons;
  • Easy-to-customize menu;
  • Included Portfolio section.
Minimalist eCommerceSuperb ThemesFree600+

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5. TH Shop Mania

Photo of TH Shop Mania - light, calm, fast and efficient WP theme for on-the-go food ordering in crimson, midnight blue, and yellow green color scheme.
TH Shop Mania is a modern WordPress theme built for WooComerce that covers multiple e-commerce niches. What’s more, it’s packed with ready-to-import starter templates for Elementor, Gutenberg, and Brizy page builders. You can highlight products of your store and manage layouts.

Key features:

  • Suitable for different online stores;
  • Supports popular page builders;
  • Flexible header styles;
  • Fixed footer feature;
  • Premium version with off-canvas sidebar and sticky header effects.
TH Shop ManiaThemeHunkFree2000+

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6. Ecommerce Online Store

Representation of Ecommerce Online Store, one of the best free WordPress eCommerce themes with integrated Google Fonts.Among the free WordPress eCommerce themes, there are lots of multipurpose solutions for online shops. A nice example of this is the Ecommerce Online Store theme. This solution is built as a responsive and content-rich basis for your store to attract more customers to popular products in various categories. With sliders and countdown timers, the provided theme is a perfect free tool for creating an online store for all your products.

Key features:

  • Fully responsive & mobile-ready layout;
  • A variety of pre-designed categories;
  • Integrated Google Fonts;
  • Optimized for speed & performance;
  • Sitewide search engine.
Ecommerce Online StoreAsterFree200+

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7. Ecommerce Landing Page

Visual of Ecommerce Landing Page, a modern & free theme for eCommerce WordPress sites with customizable color & typography options.Some eCommerce businesses go for landing pages instead of multipage websites. This is especially helpful when you need to promote a single product. In this matter, the Ecommerce Landing Page theme may be of great use. The theme is designed to showcase your products by offering a detailed look at their advantages. Whether you want to publish more reviews or include a high-quality product gallery, this free WordPress theme can help you.

Key features:

  • Sticky header with a detailed navigation menu;
  • A wide range of easy-to-edit sections;
  • Customizable color & typography options;
  • Made for WooCommerce;
  • Ready for SEO.
Ecommerce Landing PageVW ThemesFree100+

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8. WP Fashion Storefront

Illustration of WP Fashion Storefront, one of the best free WordPress eCommerce themes with SEO-ready theme structure.WP Fashion Storefront is one of the free WordPress eCommerce themes aimed at combining a colorful design with a content-rich layout. As a variation of popular & highly rated online store themes, this solution provides top-quality eCommerce functionality alongside sections for reviews, images, and diverse pre-made categories for your store.

Key features:

  • A selection of responsive web pages;
  • WooCommerce-friendly page layouts;
  • SEO-ready theme structure;
  • A simple blog layout for publishing news  & updates;
  • Customizable color scheme.
WP Fashion StorefrontRevolution WPFree30+

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9. Supermarket Ecommerce Store

Image of Supermarket Ecommerce Store, a free WordPress theme for eCommerce with diverse sections for the latest and trending products.The Supermarket Ecommerce Store theme is one of the free themes for online shops built to not only advertise and sell products online but also to make the buying experience better for your customers. Thanks to a wide variety of categories in the product catalog, you can add any amount of products and start selling them right away. Moreover, with this solution, you get a diverse choice of website elements and sections to set up your online supermarket without any excessive coding.

Key features:

  • Diverse sections for the latest and trending products;
  • Simple customization with the built-in WordPress tools;
  • Easy setup of store checkout;
  • Effective product search;
  • Customizable slider section for featured offers.
Supermarket Ecommerce StoreBuy WP ThemesFree100+

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10. Shopfront Ecommerce

Portrait of Shopfront Ecommerce, one of the best free WordPress eCommerce themes with Gallery & Testimonials sections.As one of the free WordPress eCommerce themes, Shopfront Ecommerce provides a flexible layout for presenting all your products. Regardless of the items you’re planning to sell, this solution can help you build a trustworthy online presence for your store. With banners and call-to-actions, the provided theme allows for effective product presentation as well as regular store events such as seasonal sales.

Key features:

  • Full-width slider for presenting your store’s offers;
  • Gallery & Testimonials section;
  • Included Blog & FAQ pages;
  • Configurable forms & Google Maps integration.
Shopfront EcommerceClassic TemplatesFree500+

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11. Cosmetic Ecommerce Store

Figure of Cosmetic Ecommerce Store, a free responsive eCommerce WordPress theme with a built-in search engine.Many online stores concentrate on a certain product category. For example, if you sell beauty products, the Cosmetic Ecommerce Store will help you get started with online sales using WordPress & WooCommerce. Being a responsive theme, it provides the essential shop pages alongside diverse blocks and sections for presenting your products.

Key features:

  • Easy-to-customize & detailed page layout;
  • 8 pre-made categories;
  • Built-in search engine;
  • Informative footer with links and blog section;
  • Integrated social icons.
Cosmetic Ecommerce StoreThe MagnificoFree200+

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20 Top Paid Ecommerce WordPress Themes

In case you have already tried free solutions for your store and want to move towards the premium WordPress eCommerce themes, we’ve got you covered. These premium themes for your online store can help you build an outstanding, visually attractive, feature-rich online presence for your eCommerce business. Besides, they provide wide visual customization without requiring you to apply any coding skills or hire a developer.

12. Frutta Verde – Responsive Ecommerce WordPress Theme

Picture of Frutta Verde, one of the best premium WordPress eCommerce themes with pre-designed product categories.Frutta Verde is an elegant WordPress theme that is ideal for grocery stores and vegetable markets. It has a green and gray color scheme that elevates the elegance of the template. However, the best feature is the unique real-life Instagram feed gallery that allows you to keep your Instagram posts in sync with your website.

Using this one of WordPress eCommerce themes, you can also set up your own food ordering and delivery system. You can easily categorize, sort, and filter products. The WooCommerce software in Frutta Verde makes it easy to receive payments with integrated payment gateways like PayPal, Stripe, and more.

Moreover, if required, you can enhance the usability of your website by getting add-ons like more third-party payment gateways, scheduled deliveries, delivery availability, etc.

You get access to over 40 WordPress blocks and design skins, including new testimonial blocks, Google fonts, sliders, galleries, promo banners, etc., that upgrade the design statement of your eCommerce website.

Lastly, the theme is equipped with the Gutenberg block editor, which makes it easy to edit the aspects of the website whenever required. The editor makes it possible to seamlessly run and scale your online grocery business with this theme.

Key features:

  • Optimized for Gutenberg block editor;
  • Over 35 integrated blocks available with Getwid;
  • Online food ordering system with WooCommerce;
  • Pre-designed product categories;
  • GDPR-compliant & SEO-friendly theme.
Frutta VerdeMotoPress$55/once172

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13. Carni Rosso – Modern WordPress Theme for Online Shops

Snapshot of Carni Rosso, a premium eCommerce theme for WordPress sites with Grid & List Shop views.If you are planning to bring your meat and fish business online, then Carni Rosso is one of the best WordPress eCommerce themes for you. It is packed with some brilliant features like the block editor that ensures smooth customization with its drag-and-drop functionality.

Other than this, the WooCommerce support enables you to create a fully functional online meat store. One can easily categorize and sort items, receive payments from customers, and even offer delivery, and takeout services. Moreover, the designers can also benefit from add-ons like scheduled delivery, multiple address delivery, and third-party payment gateways.

To make customization a piece of cake, the template comes with a Getwid extension for Gutenberg that allows you to make changes to the colors, typography, and animation of the template. The theme also gives you access to various necessary content blocks such as pricing, blogs, galleries, banners, services, and others.

To make your business visible to more people, the WP theme provides you with the Getwid widget that keeps your social media account linked and synced with the website. It includes 7 widget zones and 4 navigation menus. Plus, the template is cross-browser compatible.

Key features:

  • Grid & List Shop view;
  • Easy-to-edit WooCommerce theme colors;
  • Effective visual customization with WordPress block editor;
  • Integrated sections for product reviews & testimonials;
  • Cross-browser compatible.
Carni RossoMotoPress$55/once131

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14. Vite Nera – Premium Ecommerce Theme for WordPress

View of Vite Nera, one of the best premium WordPress eCommerce themes with a live Instagram feed for your images.Vite Nera is made with the motive to serve the businesses of the wine industry. The theme, just like other WordPress eCommerce themes, has some great aspects and aesthetics that enhance the overall appeal of the website. It is built with the basic block editor that makes it easy for you to edit or replace the elements of the website whenever required, thus making it simple to scale in the future.

The best and out-of-the-box feature of this theme is the Mailchimp integration that helps businesses enable automated email marketing for eCommerce.

If you are planning to take your wine shop online, then Vite Nera is the spot-on match for you. Its multiple attributes like sliders, filters, and banners help in showcasing the products on the web.

Moreover, it comes equipped with some of the well-known payment gateways like PayPal, Visa, Mastercard, etc., for accepting payments. With Vite Nera, you can not only accept delivery as well as takeout orders but can also allow your users to leave reviews about your products.

It makes navigation easy for the users by providing breadcrumbs. To make it convenient for the users to find the right wine, it comes with a shop search bar. Download this eCommerce theme for WordPress and uplift your business revenue.

Key features:

  • Responsive and stylish layout;
  • Built-in product sorting & filtering;
  • Live Instagram feed for your images;
  • A variety of included blocks with Getwid;
  • One-click demo installation.
Vite NeraMotoPress$55/once116

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15. Laveri – SEO-Optimized Online Store Theme

Picture of Laveri, a top-notch premium WordPress solution for eCommerce businesses with built-in fullscreen product sliders.Laveri is a versatile WordPress template for online stores selling clothing, shoes, jewelry, accessories, furniture, and more. The Laveri design makes it suitable for launching online stores of any complexity and size. The theme includes a full set of WooCommerce features and supports customization in Elementor.

The other advantages include well-thought-out navigation, convenient product sorting, high-loading speed, and high-quality code. On top of that, the Laveri homepage features a stunning slider showcase with efficient call-to-actions and beautiful visuals.

Stuffed with a set of WooCommerce features, Laveri promises users a convenient search using multiple filters (color, size, material, rating), good-looking shop catalogs, as well as multiple payment & delivery options.

As mentioned earlier, this one of the WordPress eCommerce themes is optimized for the Elementor builder. Besides the possibility of seamless drag-and-drop editing, Laveri provides multiple perks for Elementor users.

Among the other benefits of Laveri, we can highlight the possibility of choosing between 4 blog layouts, SEO markup, and a display of an Instagram real-live feed.

Key features:


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16. Kallyas – Best WordPress Theme for Online Stores

Image of Kallyas, one of the best premium WordPress eCommerce themes with 100+ builder elements.Kallyas is one of the best WordPress eCommerce themes that covers multiple niches. What’s more, it’s packed with 70+ ready-to-use starter templates compatible with Zion Builder. The theme is built for WooCommerce for you to create a fully-equipped online store with new demo sites coming each month.

This theme gives you access to numerous flexible header styles and diverse footer variations. You can highlight products of your store and manage layouts. The theme features also include a variety of packed premium plugins, multiple builder elements, and advanced WooCommerce integration.

Key features:

  • A variety of premium plugins included;
  • 100+ builder elements;
  • Advanced shop customization with WooCommerce;
  • 17 header layouts;
  • RTL support.

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17. Bimba – Gutenberg Compatible Online Store Template

Photograph of Bimba, a premium theme for WordPress eCommerce websites with WooCommerce-ready pages.Do you want to start an online shop for handmade items? Get the Bimba template and showcase all your handmade product collections on the web. Bimba is one of those WP eCommerce themes that support WordPress 6.0. It has an intuitive block editor that allows the designer to create and modify the website as per their preference.

It is WooCommerce-ready, which means one can easily manage all the related aspects from one interface. You can seamlessly assemble your inventory, orders, shipping, and payments.

The coolest aspect of the template is the one-click import that reduces your hassle of creating every element in the theme from scratch. Just import the theme and replace the demo content with yours.

Unlike the other top WordPress eCommerce themes, Bimba is the responsive one. It loads and runs smoothly on all devices irrespective of the screen size, thus extending the reach of your website. Moreover, the WPML compatibility of the Bimba makes it fit for speakers of all languages.

The template supports Google Maps and is also cross-browser compatible. The breadcrumbs feature of the theme makes it easy for the users to navigate the website.

Key features:

  • Fully responsive & customizable theme;
  • WooCommerce-ready pages;
  • Compatible with WPML;
  • Includes Google Maps section;
  • Unique Blog layout.

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18. Gutenix – Mobile-Friendly Ecommerce Theme

Graphic of Gutenix, one of the best premium WordPress eCommerce themes with lightweight & customizable page layouts.The Gutenix multipurpose WordPress theme is super attractive due to its countless features. First off, it delivers speedy performance as it has a lightning-fast loading time of 0.9 seconds. Moreover, the theme uses the AJAX web development technique that refreshes the data on your page instantly without page reloading. This speeds up the website-building process.

The theme offers several layouts such as boxed, full width, canvas, sidebar layout, and more to make the website unique. Besides, the designer can even generate custom sidebars for the website when required to display different widgets for different pages. A plethora of color customization is also included so that different theme elements fit well in the design.

To help you keep the typography pristine, the theme offers you over 700 Google fonts. The fonts used have a responsive size which makes them readable on all types of devices.

Apart from these, there are many other features like social sharing using which you can add social sharing buttons to your website. Include the user comments and likes section on top of the page to allure the users towards your content.

Key features:

  • Over 47+ diverse designs in a single theme package;
  • Optimized for Elementor, Brizy, and Gutenberg page builders;
  • Lightweight & customizable page layouts;
  • 9 included header layouts;
  • Varied typography options.
GutenixGutenixFree/from $69 per year1,000+

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19. Lafka – Fast Loading Ecommerce Theme for WordPress

Representation of Lafka, a responsive eCommerce WordPress solution with 3 Blog variants.Just like other WordPress eCommerce themes, the Lafka solution also has unique functionality. It is designed while keeping all the fast-food restaurants and online food shops in mind. The state-of-the-art design offers you diverse functions, such as building your own burger or pizza functionality.

Using this, the business can allow users to make their snacks by adding their custom toppings and ingredients. It also provides nutrition information to the users alongside this.

With the three types of product layouts, you can showcase your offering in various ways. Moreover, you get to choose from around 50 fast-food icons to make your menu look better.

Lafka has awesome yet mouth-watering aesthetics with the aspect of responsiveness. It means that no matter on which device the users access your website, it will be presented in the best way.

The attribute that makes Lafka one of the best WordPress themes for eCommerce is that it is Gutenberg-ready. This feature allows the designers to customize the website as per their preferences. Moreover, Gutenberg also provides speedy loading as compared to Elementor page builder.

Lastly, this theme saves you a lot as it features various utilitarian aspects like premium page builder, revolution slider, and custom product add-on functionality.

Key features:

  • Integrated product builder;
  • Custom delivery zones;
  • Optimized for Gutenberg;
  • 3 Blog variants;
  • RTL-compatible pages.

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20. Mr. Tailor – Minimalist Ecommerce WordPress Theme

Visual of Mr. Tailor, one of the best premium WordPress eCommerce themes with multiple header & navigation options.The Mr. Tailor theme gives you the ability to sell your products in your location and establish your brand. Your internet store, complete with your brand name and items, allows your loyal customers to know you. Not only do you have the option to design your online store to your liking, but you also have the option to increase revenue by adding new vendors.

Being highly customizable and block-based, this theme allows you to create a perfect marketplace platform. A unique and personalized store with a large following for selling products is only a click away.

Key features:

  • Flexible Shop layout;
  • Compatible with popular WordPress page builders;
  • Works perfectly with WooCommerce;
  • Multiple header & navigation options;
  • GDPR compliant.
Mr. Tailorgetbowtied$59/once7,414

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21. MinimogWP – Premium Online Store Theme for WooCommerce

Illustration of MinimogWP, a premium eCommerce theme for WordPress sites with 20+ Shop & Product pages.MinimogWP Theme is a multipurpose WooCommerce theme that offers tons of features and user-convenient design to create a professional online store. This theme is a core vital optimized WordPress theme, letting you create a fast-loading online store so that your website has a competitive advantage over your competitors on search engines.

The mentioned theme is backed by 70+ pre-built and ready-to-use demos, making it an excellent choice for all kinds of websites. And thanks to unlimited color options and advanced typography controls, you can easily change the look and feel of your eCommerce site. It also comes with popular WordPress plugins such as Slider Revolution and WPForms to enhance your site’s functionality.

As one of the feature-rich and affordable WordPress eCommerce themes, MinimogWP offers quick and reliable customer support. You can reach out to the dedicated support team via support ticket and support forum if you have any queries regarding the theme.

Key features:

  • A wide range of pre-designed templates;
  • Various upsale features included;
  • 20+ Shop & Product pages;
  • 37+ Header & Footer styles;
  • Advanced product filter & lookbook style.

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22. Nooni – WooCommerce Compatible WordPress Theme

Picture of Nooni, one of the best premium WordPress eCommerce themes with Mailchimp support for easier email marketing.Nooni is a clean and well-designed eCommerce theme for stores selling furniture and fashionable clothing. It is fully compatible with Gutenberg, Elementor, WPML, Slider Revolution WooCommerce, and thousands of other plugins.

The theme includes a ton of features, such as a customizable home page template, a customizable AJAX cart, diverse product hover styles, a built-in shopping cart button, a store-wide search bar, social media icons, and more.

Key features:

  • 6 pre-built demos;
  • 6 ready-made headers & unlimited footer layouts;
  • Mailchimp support for easier email marketing;
  • Compatible with WooCommerce & Dokan plugins;
  • Powerful theme customization options.

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23. Flatsome – Customizable WooCommerce Online Store Theme

Photo of Flatsome, a modern & well-developed premium theme for WordPress eCommerce sites with 300+ pre-made layouts and sections.No matter if you want to build a company website, a client website, or one for your shop, Flatsome always has your back. As one of the ingenious multipurpose WordPress eCommerce themes, it has all that you need to create fast-loading websites that deliver classic UX.

Starting with building the website, Flatsome offers you a brand new UX builder, aka the live page builder, which is compatible with the new block editor in WordPress 6. With the combination of the two, the designer can implement new web layouts and powerful content.

Flatsome offers you a large element library that has images, text sections, galleries, rows, columns, etc. You can use these to curate the best website. As teased above, the template has simplistic and optimized code that makes it ideal for speedy performance. As per the Google page speed test, Flatsome scored 98/100.

As far as the selling is concerned, the Flatsome theme ensures that your online shop allures and retains users. It is WooCommerce-ready and has numerous page layouts, product grid styles, category layouts, and others to showcase all of your products most interactively. Plus, it provides you with blog features, footer features, and parallax scrolling to make your website stand out from the others.

Key features:

  • 15 Shop & 5 Business demos;
  • Designed with WooCommerce in mind;
  • 300+ pre-made layouts and sections;
  • Unlimited store customization;
  • Ready for translation.

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24. Woodmart – Customizable WordPress Ecommerce Template

Photograph of Woodmart, one of the best premium WordPress eCommerce themes with fullscreen & SKU search.WoodMart is one of the best WordPress eCommerce themes on the web; why? Well, it is packed with some mind-blowing features, one of which is its retina-ready and responsive design. The retina-ready, responsive design of WoodMart makes it appear crystal clear on all types of devices, irrespective of their screen size.

Thanks to the visual drag-and-drop editor of the theme, the designers can design the various aspects of the website like the main header, top bar, header bottom, etc., without any coding. For enhancing the aesthetics of your eCommerce website, you can also use various header layouts and appearances as per your preference.

Other features via which you can elevate the UX for your users are an off-canvas hidden sidebar, a built-in mega menu, product page layouts, and styles. Let the users shop for the product without opening it in a new window with the AJAX quick shop feature.

Moreover, no need to make every element of your website from scratch. Just use the one-click import feature and replace the content in the demo with your own.

Make it convenient for users to log in by using the default social login facility on the My Account page. Enhance the functionality of your eCommerce website by using various compatible plugins like Elementor, WooCommerce, WPML, Contact Form 7, MailChimp, and more.

Key features:

  • 80+ pre-designed demo pages;
  • 43+ site elements;
  • Advanced product variations with swatches;
  • Supports Elementor and WPBakery page builders;
  • Fullscreen & SKU search.

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25. The Hanger – Highly Rated Ecommerce WordPress Design

Graphic of The Hanger, a flexible eCommerce WordPress solution with a mobile-friendly & responsive design.The Hanger is one of the most versatile WordPress eCommerce themes that is not just for eCommerce websites, but it is fit for almost all businesses. It has a plethora of color schemes like light, dark, and custom to choose from. Besides, you also get access to several color choices, fonts, and layouts that can be used to create the best website in a few clicks.

As the theme is optimized for Gutenberg, one can easily add or remove blocks in the website at any time with the drag-and-drop facility. Moreover, this feature eliminates the need for coding while generating beautiful custom-made web pages.

When it comes to effectiveness and efficiency, Hanger has a customizer with a live preview that saves a lot of your time spent juggling back and forth while designing your website. In addition to this, the theme offers you various header styles to make an impact on your users. It lets you choose from countless colors, texts, links, and icon options.

Thanks to some awesome add-on features such as navigation, a multi-level drop-down menu, a mega menu with live preview, and an Ajaxed mini cart, the Hanger can serve any type of e-commerce business.

Key features:

  • 9 homepage layouts;
  • Mobile-friendly & responsive design;
  • Multilevel dropdown menus;
  • Live search with suggestions;
  • Optimized for SEO and performance.
The Hangergetbowtied$59/once1,728

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26. April – SEO-Optimized Ecommerce Theme

Representation of April, one of the best premium WordPress eCommerce themes with 10 pre-designed demos.If you are a fashion lover & are eyeing starting your online store with one of the best WordPress eCommerce themes, April is the theme you can bet on. It has some of the coolest collections for skins, header layouts, fonts, and color schemes that you can use to beautify your online fashion, boutique, or cosmetics website.

Thanks to over 10 home pages, the designers can choose the most appropriate one as per their preference and website needs. To keep your work to the minimum while building your website, use the one-click demo import feature that will set up your site just like the demo.

April is WooCommerce-ready, which means you can view and set up products as required; you can let the users compare products before buying. Moreover, you can also allow your users to share their favorite products on social media.

The theme maintains an excellent balance between functionality and cost by offering you features like the Visual Composer plugin and Slider Revolution plugin free of cost. The visual composer can help you make brilliant websites without writing any long lines of code.

Other than these, features like typography options, responsiveness, one-click update, translation ready, etc., add extra utility and functionality to it.

Key features:

  • 10 pre-designed demos;
  • 8 header layouts;
  • Built-in Slider Revolution plugin;
  • WooCommerce ready;
  • Smart content block.

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27. XStore – Elementor Compatible Ecommerce Template

Visual of XStore, a customizable premium eCommerce theme for WordPress sites with a variety of WooCommerce features.For those who want to present their products in front of the world, XStore is here for you. It is one of the stylish & highly flexible WordPress eCommerce themes with countless aspects that will surely enhance the design statement of your online store.

First off, it comes with diverse plugins and features that help streamline the website-building process. For example, you can use the Elementor and WPBakery plugins for building various sections and areas of your store by just dragging the necessary elements to create new pages.

Thanks to its WooCommerce compatibility, XStore has a set of stunning shop page layouts and elements library that can be leveraged to make out-of-the-box web pages. Plus, the theme provides you with over 100 brilliant home pages.

Key features:

  • 120+ pre-built websites;
  • Integrated wishlist;
  • Product compare;
  • A variety of WooCommerce features;
  • Header builder.

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28. Metro – Elegant WordPress Ecommerce Design

Illustration of Metro, one of the best premium WordPress eCommerce themes with 6+ unique header variations.If you are looking for a minimal, simplistic, and pocket-friendly theme, then Metro is the ideal pick for you. Unlike others, Metro packs some of the coolest plugins that may cost you hundreds of dollars if purchased separately, such as:

These plugins come in handy in enhancing the interactive nature of your eCommerce website. As of now, Metro offers its users 12 home pages that they can use or modify as per their preference. As far as the modification is concerned, the theme offers you various shop page style layouts, single product page layouts, and an image gallery to make your website pages look attractive.

As one of WordPress eCommerce themes, it comes with a responsive structure that adjusts as per the device screen size, no matter if it is a phone, tablet, or laptop. It is equipped with over 6 header styles that offer you various ways to design the website’s headers and impact your audience.

The functionality of the theme is further enhanced by the live customizer, which updates the changes as you make them, thus saving your time spent on page reloading. Other than this, features like Yoast SEO compatibility, WPML integration, retina image, and others make it one of the premium WordPress themes for eCommerce.

Key features:

  • 12 ready-made demos;
  • 6+ unique header variations;
  • Designed for the Elementor page builder;
  • Compatible with the Dokan Multivendor plugin for WooCommerce;
  • RTL support.

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29. Hongo – Modern WordPress Theme for Online Shops

Image of Hongo, a clean & premium WordPress eCommerce theme with multiple product page styles.If you are searching for an ideal WordPress theme for an online shop, Hongo is at your disposal. The functionality of the theme is wide as it has over 11 unique and stimulating store demos that you can seamlessly import with just one click. Alongside this, the theme provides over 200 elements that can be used to make your website visually appealing.

You can showcase your products by using over 10 modern styles and 7+ product page styles. On top of all, you can leverage over 125 creative content pages, pre-made headers, and more to intrigue your customers.

As far as the building of the website is concerned, the theme offers you a drag-and-drop builder that enables faster, code-less operation. It has a responsive design that completely adapts to any screen. Besides, the theme is retina-ready, which makes it appear crystal clear on all types of displays.

If we look at the eCommerce part of the theme, it is loaded with utilitarian features. You can add a product wishlist, product comparison, banners, mini cart, Mailchimp integration, unlimited colors, and others to make your website stand out. Make it easily readable with the help of over 900 Google Fonts and support for custom fonts.

All these aspects make Hongo one of the best eCommerce themes for WordPress.

Key features:

  • 10+ unique website demos;
  • 250+ professionally designed blocks & templates;
  • Multiple product page styles;
  • Convenient megamenu for easier navigation;
  • Optimized for SEO.

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30. Cerato – Multipurpose Ecommerce WordPress Template

Portrait of Cerato, one of the best premium WordPress eCommerce themes with Ajax product filter.Planning to extend your business online? Cerato is one of the best WordPress eCommerce themes for online stores. Get it and leverage all the awesome features, one of which is its support for the Elementor page builder. You can make and modify your website seamlessly with the drag-and-drop facility of the page builder. It allows you to modify colors, add images, alter the size and shape of the text boxes, and many more.

Thanks to the pre-included pixel-perfect demos in the theme, you can choose any one as per your preference and the website’s needs. Moreover, you don’t have to do much hard work by making everything from scratch; the one-click import feature brings everything to life in front of you. Just add the content that your business needs.

The theme allows you to see all the changes in the header as you do it with the visual drag-and-drop header builder. Moreover, the theme easily adapts to your phone’s screen due to its responsive characteristics.

Key features:

  • Unlimited header options;
  • Footer options;
  • Built-in mega menu;
  • The instant search auto-complete feature;
  • Product variation swatches;
  • Ajax product filter.

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31. Konte – Mobile-Friendly Online Store Theme

Figure of Konte, a robust & adaptable premium eCommerce WordPress solution with product filters & Quickview feature.Loaded with some of the essential elements required for an online business, Konte is by far the best WordPress eCommerce theme. It is packed with over 10 home pages, 7 product pages, 10 shop pages, and 12 header styles.

You can choose from various home page demos like modern, collections, classic, full screen, and others. Apart from this, choose from unlimited header options to make your online store look appealing to the users. The theme also offers you the feature of live search so that your users can find what they need quickly.

One of the best things about Konte is its compatibility with Mailchimp. You can easily carry on with your email marketing in the theme itself. Besides, you can import all the elements of the demo in just one click without making them from scratch.

The responsiveness of the theme makes it ideal for mobile devices. Besides, it is made from semantic HTML code and CSS, which ensures SEO optimization and helps in ranking your website. Other than this, it comes with unlimited color options and detailed documentation. And in case of queries, it is backed by premium customer support.

Key features:

  • 14+ pre-designed homepage layouts;
  • 7+ product page options;
  • Product filters & Quickview feature;
  • Mobile-ready theme design;
  • 10 premium-quality bundled plugins.

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7 Awesome Ecommerce WordPress Plugins

As you see, many free and premium WordPress eCommerce themes rely on plugins that deliver vital functionality for online stores. From creating product listings to integrating seasonal pricing, discounts, and promotional codes, modern WordPress plugins aimed at eCommerce can do a lot. In our article, we’ve also decided to cover the top 7 plugins often used to set up a trustworthy and easy-to-manage online store.

1. WooCommerce

Picture of WooCommerce, a plugin for WordPress eCommerce themes with built-in processing of payments.Being a cornerstone of any eCommerce theme developed for WordPress, the WooCommerce plugin is one of the most powerful and feature-rich solutions for this CMS. As an open-source tool, it provides incredible opportunities for any eCommerce business that wants to use WordPress for their website. From extensive store customization to scaling your online shop, there’s a variety of features that can positively transform your experience of online sales.

Key features:

  • Seamless integration with WordPress;
  • Built-in processing of payments;
  • A diverse range of extensions;
  • Simple & effective order management;
  • Easy to combine with your marketing tools.
WooCommerceAutomatticFree or from $39/mo5m+

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2. Ecwid Ecommerce Shopping Cart

Snapshot of Ecwid Ecommerce Shopping Cart, a WordPress plugin for modern eCommerce themes with recurring subscriptions.Due to the variety of plugins & WordPress eCommerce themes provided for this platform, there are always some alternatives to choose from. This is also true for eCommerce-oriented solutions. For example, Ecwid provides a great choice of features similar to those of WooCommerce. Whether you’re looking for a way to sell your products online using WordPress or to make them available for purchase via social channels, this plugin can make it possible.

Key features:

  • Product filters & variations;
  • Discount coupons;
  • Recurring subscriptions;
  • Multilingual catalog & site;
  • Advanced SEO tools.
Ecwid Ecommerce Shopping CartEcwid EcommerceFree or from $14.08/mo20k+

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3. BigCommerce

View of BigCommerce, a plugin for WordPress eCommerce themes with customizable checkout.For those online store owners who aim to scale their business without huge investments, we recommend using the BigCommerce plugin for WordPress. Developed to make store management easier and less time-consuming, this solution provides a wide choice of native eCommerce features, combining the best of WordPress and BigCommerce, a dedicated platform for online commerce experts and enthusiasts.

Key features:

  • Multiple sales channels;
  • Customizable checkout;
  • Google Customer Reviews;
  • Real-time shipping quotes;
  • Included page builder.
BigCommerceBigCommerceFree or from $29/mo800+

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4. Easy Digital Downloads

Picture of Easy Digital Downloads, a multifunctional WordPress plugin for eCommerce solutions with a diverse library of extensions.In case you deal with digital products and even have already chosen one of the abovementioned WordPress eCommerce themes, the Easy Digital Downloads plugin is what you need. Supporting all types of files, documents, and media, this solution makes it simple to sell your digital items. With multiple payment methods and customizable checkout, EDD can help you create a proper eCommerce experience in no time.

Key features:

  • Shopping cart with payment gateway support;
  • Detailed analytics and reports;
  • Efficient order & customer management;
  • Diverse library of extensions;
  • File access control.
Easy Digital DownloadsEasy Digital DownloadsFree or from $89.55/year50k+

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5. CartFlows

Image of CartFlows, a plugin for WordPress eCommerce themes with ready-to-use checkout templates.Speaking about checkout and better online sales, we need to mention CartFlows. This WordPress plugin helps to increase conversion as well as generally improve the buying experience. It also is a useful tool for creating sales funnels, a process that guides your customers to make the desired online purchase. Being compatible with WooCommerce and many popular page builders, such as Elementor or Gutenberg, CartFlows optimizes the checkout process and creates a positive impression for your customers.

Key features:

  • Express checkout;
  • Built-in field manager;
  • Ready-to-use checkout templates;
  • Compatible with popular page builders;
  • Conversion insights.
CartFlowsCartFlows, Inc.Free or from $99/year200k+

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6. HubSpot

Photograph of HubSpot, a feature-rich WordPress plugin for versatile eCommerce themes with an analytics dashboard.Even using one of the well-designed WordPress eCommerce themes it is only possible to have a successful online store with proper marketing and customer relations. HubSpot WordPress plugin is the right tool to help with these tasks. It is a CRM platform that is used to connect with your potential customers, automate email marketing, and track the performance of your store using the built-in analytics module. Additionally, it includes the live chat functionality to improve customer support.

Key features:

  • Built-in CRM platform;
  • Marketing automation;
  • Analytics dashboard;
  • Predictive lead scoring;
  • Live chat & email scheduling.
HubSpotHubSpot, Inc.Free or from $800/mo300k+

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7. WPForms

Graphic of WPForms, a plugin for WordPress eCommerce themes with multiple pre-made form templates.WPForms is a well-known WordPress plugin aimed at delivering better forms that are easy to customize and highly interactive. Contact forms play a vital role in web development, especially when it comes to eCommerce. This plugin can assist you with anything form-related, from subscriptions to gathering feedback and online payments. Besides, with varied templates, you’ll be able to easily create a form of any complexity to fit your requirements.

Key features:

  • Drag & drop form builder;
  • Multiple pre-made form templates;
  • Spam protection;
  • Conditional form logic;
  • Notifications & online payment support.
WPFormsWPForms, LLCFree or from $39.60year3m+

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Top 5 Features that Your eCommerce Website Needs to Have

Needless to say, eCommerce is in its prime now. It is one of the rapidly developing business spheres that attracts more entrepreneurs and customers daily. Reasons for that are quite obvious – there are dozens of obvious advantages that this type of commerce provides.

As a customer, you don’t have to spend your time walking from store to store to find a product that satisfies your needs and as a store manager, you don’t need to spend a fortune on maintaining your physical store. Moreover, you don’t even need to have one! However, your visitors and potential clients won’t stay on your store’s website if you don’t pay attention to incorporating the most useful eCommerce site features, such as:

  1. Product search: Helping customers find and compare proper products is one of the primary tasks that any online store has to perform successfully. Many customers who visit eCommerce sites often know what they need to buy, so having a built-in search system with suggestions for popular products may help them a lot.
  2. Navigation: Similar to many other websites, navigation plays an important role in eCommerce. Aside from easily finding any desired page or product, you also need to take care of effective navigation throughout the product catalog. This ensures the best experience for your customers who want to explore the store before buying anything.
  3. Product reviews: Well-designed review system often makes certain stores stand out and may also be a reason for their increased popularity alongside the diversity of provided products. Before making a purchase, a potential customer will scroll through reviews to find out more about the product from its actual users. The review section needs to be easily accessible and readable since the design flaws of this section may negatively influence your customers’ decisions.
  4. FAQs: Frequently asked questions are highly popular among regular and first-time buyers. This section of an eCommerce website answers some of the questions that your customers may have. Whether it’s a simple explanation of product delivery options or something more complex, be sure to provide an answer for a popular question in the FAQ.
  5. Order tracking: This feature is essential to any online store that provides physical items as products. Unless you’re dealing with digital downloads, we recommend setting up an easy-to-use order-tracking system or partnering with a trustworthy provider of this service. Making it simple for your clients to track their orders will positively influence your reputation and the popularity of your store in the future.


After going through all of these WordPress eCommerce themes, you must have got an answer to the question, what is the best solution for your store, right? The key benefit of a WP theme is that it saves a lot of time by offering ready-made templates for the website’s various pages. One can easily edit these pages as per preference, especially when developing a site with a theme for small eCommerce. However, there are also other benefits to consider, such as:

  • High responsiveness: Similar to many modern themes for WordPress, eCommerce solutions are highly responsive and mobile-ready. This allows online stores to be accessible via any gadget, from smartphones to PCs, while also offering a great experience to buyers on all devices.
  • Easy setup & customization: All premium and a majority of free WordPress eCommerce themes are highly customizable and easy to set up. As a result, they provide a wide range of features that you can use to establish a unique storefront without any coding.
  • Diverse options for payment and shipping: One of the main reasons for the popularity of eCommerce websites is the simplicity of purchases. Due to the integrated online payment gateways, such as Stripe or PayPal, anyone can easily buy a desired product in just a few clicks. Furthermore, modern stores allow for efficient order tracking and shipping to ensure a customer receives their product on time.
  • Affordable price: Lastly, ready-made WordPress eCommerce themes are quite affordable when it comes to online store web development. They are great if you want to have a top-notch eCommerce website without spending a fortune on it. Moreover, with such themes, you get a fully optimized online store that can be easily edited and constantly updated.

Disclosure: This article may contain affiliate links for third-party products. If you click a link and later make a purchase, we may earn an affiliate commission that doesn’t result in additional charges to you.


Which theme is best for eCommerce WordPress?

One of the best online store themes for WordPress-based websites is Vite Nera. Designed for wine shops, this solution provides an extensive set of eCommerce features for any store. While it mostly fits food & beverage-related stores, you can easily customize it to fit your online business using Gutenberg editor.

Is WordPress com good for eCommerce?

Many online businesses tend to go for ready-made eCommerce platforms when building their stores. However, WordPress is still one of the best platforms in that regard since it provides a diverse selection of features for online shops. Furthermore, this CMS allows you to take full control over every website element and customize it in every way due to the open-source nature of WordPress.

Which theme is best for eCommerce website?

One of the WordPress eCommerce themes that we recommend for online stores is Laveri. Created with online clothing stores in mind, this theme is a great solution when it comes to promoting and selling your products. From spectacular product sliders to easy customization with Elementor and Stratum, this WordPress solution delivers extensive features necessary for any modern online store.

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2 Replies to “Top 31 WordPress Ecommerce Themes of 2024. Create Your First Ecommerce Project for Free”

  1. What about Astra themes? Astra is considered by many web sites like one of the best together with Flatsome, but there is no Astra theme in your selection. Why?
    Thank you

    1. Hi! We actually love Astra! But in this post we tried to focus on dedicated e-commerce themes rather than multipurpose ones with an e-store design in a bundle (like Astra offers).

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