woocommerce wordpress theme

Frutta Verde: Food Delivery & Grocery Store WordPress Theme

Home > Blog > WordPress themes > Frutta Verde: Food Delivery & Grocery Store WordPress Theme

Food delivery apps are on the rise, so you have a chance to catch up by building your own grocery store website and selling food online. There is a good bunch of WordPress themes to help you with this task. Today we’re introducing Frutta Verde – the WordPress Grocery Store website template optimized for delivery and takeout services. The theme has it all to appeal to modern shoppers with a great design and fully satisfy their needs.

In WordPress, online grocery shopping and delivery options can be easily established through WooCommerce – the most chosen ecommerce solution used by over 1.5 million websites. This is exactly the solution Frutta Verde is powered by.

Reminder: Besides Frutta Verde, MotoPress offers templates for multiple eCommerce businesses:

  • Carni Rosso – Meat & Fish Website Template 
  • Vite Nera – Winery & Wine Store Template
  • Laveri – Clothing Store Theme
  • Bimba – Handmade & Crafts Store Theme

So which food delivery business model does the theme suit best?

The Grocery Store WordPress theme for food markets and caterers

Despite quite a precise name, Frutta Verde grocery web shop WooCommerce theme is a perfect solution for a wider range of businesses, from grocery markets to caterers. In particular, the theme will help build a profitable website for the following businesses:

  • Fruit and vegetables shops
  • Organic food markets
  • Food catering companies
  • Farmer’s markets
  • Greengrocers.

As you see, it can also serve as a WooCommerce supermarket theme. This Food delivery WordPress theme allows you to manage online orders, ship fruit and vegetables to different delivery zones, enable customers to pay online via popular payment gateways, see the total turnover, and do even more from a single dashboard.

Let’s briefly outline what this Food Delivery WordPress theme can help you achieve out of the box:

  • Fully customize the look of your website.
  • Add and manage the shop items along with their names, images, quantity, and prices.
  • Manage shop categories, subcategories, brands, and coupons.
  • Enable secure payment gateways.
  • Maintain inventory and view sales reports.
  • Deliver directly to customers throughout different delivery zones and states.
  • Extend the theme with any WordPress food delivery plugins.

It works quite similar to the standard ecommerce WordPress templates. Let’s dig into details to see whether this grocery store online template for WordPress is suitable for your needs.

WooCommerce for beginners: video tutorial

What WordPress plugins will you get with this grocery store WooCommerce theme?

Frutta Verde WordPress Grocery Store website template is not a melting pot of suspicious plugins, it comes with the dedicated pack of tools to help you build a scalable website:

  • WooCommerce for all things eCommerce (plus, a few supporting WooCommerce addons).
  • Getwid for flawless customization in the WordPress block editor.
  • One Click Demo Data Import to make your website as gorgeous as a demo in a few clicks.

Get ready to see all of them in action!

Design and customization that won’t get on your nerves

The Frutta Verde WooCommerce supermarket theme offers a fresh, lightweight design optimized for performance. The theme is jam-packed with features that will help you personalize it completely or stay with a more or less default design (up to you!).

In our themes, we are always into steering clear of overloaded customization tools; even though we want you to have control over each visual detail, it shouldn’t feel like you need to wrack your brain each time with the how-do-I-edit-this tasks.

The Frutta Verde WordPress grocery store website template relies on two key WordPress-native ways to build a site: WordPress Customizer for global settings and the core WordPress block editor (Gutenberg) accompanied by Getwid Blocks to do the rest. Both are visual customization experiences.

And that also means another massive deal: you are safe in the long term since we don’t lock you down with any non-native third-party customization builders.

One step at a time, you’ll figure out how it works and will create all the essential pages with a feeling of being fully guided through the process.

Global design settings (WordPress Customizer)

It’s common for a WordPress theme (at least for now, while Gutenberg is an ongoing project) to provide the Customizer environment for editing some key aspects of the website, such as colors, design identity, logos, etc.

Frutta Verde gives you the ability to modify the following things via the WordPress Customizer:

  • The logo and colors
  • 4 navigation menus (fully customizable)

navigation menus frutta verde

  • 7 widget zones (header and footer); here are footer zones:

widget zones frutta Verde

  • WooCommerce-specific settings (more on this later).

The eCommerce-oriented front page

You can notice right away how structured, clean-looking and fast the front page is. Let’s stop on a few defaults, but keep in mind that you can customize it your way.

The front page of this fruits and vegetables WordPress theme welcomes customers with a full-width hero slider (can be changed to anything – an image, video, etc.).

frutta verde frontpage slider grocery store wordpress theme

To quickly jump to a specific category, there is the showcase of shop categories (a WooCommerce shortcode) –

woocommerce categories frontpage grocery store wordpress theme

Another conversion-boosting element is a list of the best-selling products automatically sourced via the Products Carousel:

grocery store wordpress theme product carousel

This block has multiple settings, including the ability to show products only form a specific category or by tags, include or exclude the needed ones:

fgrocery store wordpress theme

The key store highlights section, which you can use for pretty much anything from stories to services, is built with the Image Box Getwid block. It also allows you to link the section to any page:

image box block frutta verde wordpress food delivery theme

In the shop FAQ section, built with the Getwid Accordion block, you can easily update icons and headings:

grocery store wordpress theme faq section

Content marketing is king of promotion, so if you want to showcase some of the latest posts, there is a great Recent Posts block for this purpose:

frutta verde wordpress grocery store template latest posts

Have you noticed that you can transform the default grid into a list layout or change the number of columns, decide on which post details to show, settle on the sorting options, etc.?

One of the coolest things of the Getwid plugin is the ability to integrate your Instagram with WordPress with just one block, which outputs your Instagram images in a live feed gallery:

frutta verde instagram gallery

Getwid for custom pages, without getting your hands dirty

The Gutenberg editor has offered the block-based website building approach, which is smooth and handy. With the Frutta Verde WordPress food delivery theme, you are getting even more blocks via Getwid WordPress blocks.

Powering 20+ thousands of WordPress websites so far, Getwid has become one of the most loved Gutenberg addons. It ships with a vast collection of 40+ multipurpose content blocks to significantly extend the Gutenberg customization possibilities for your WordPress food delivery website.

There are many blocks you can use to promote specific products / run promo campaigns and create essential pages.

For example:

  • Banners with zooming animation effects and text containers (those can be videos and images).

banners getwid frutta verde

You can create absolutely diverse looks!

banner getwid frutta verde

  • Outstanding sliders with buttons, media, text and fully customizable animation:

image slider grocery store wordpress theme frutta verde

  • Add countdown timers to create a sense of urgency:

getwid block countdown timer frutta verde

  • Showcase recent posts on any page in a grid or list layout:

frutta verde recent posts

  • Build the full-fledged Contacts pages using Google Maps, Contact Form and other blocks by Getwid:

getwid google maps frutta verde grocery store wp theme

Furthermore, the in-built tools of some Getwid blocks allow you to change such crucial things as typography, colors, social media buttons, backgrounds, and more. A pretty decent toolchain!

eCommerce tools by WooCommerce

The WooCommerce functionality helps you offer customers the convenience of having all types of food and meals delivered right to their doorstep.

So what are the specifics of the Frutta Verde shop design and online food delivery options?

WooCommerce shop design

Via the visual WordPress Customizer, you can configure the following things of the shop layout:

wordpress customizer woocommerce frutta verde grocery store template

  • Show products, categories or both
  • For the category page, choose whether to display subcategories or shop items
  • Set the default sorting (by price, popularity, etc.)
  • Select the number of products per row to show

frutta verde default settings woocommerce

  • Select the number of columns for your shop
  • Go with a grid or list layout:

list shop layout frutta Verde grocery store wordpress theme

For the product images, you can also define sizes so that each shop item is presented in style with others.

Major shop checkout settings can also be configure from the Customizer, in particular:

  • Show or hide a company name
  • State required fields
  • Select the Privacy policy and Terms and conditions pages.

frutta verde billing woocommerce checkout

As I’ve already mentioned, Frutta Verde is packed with two extra free plugins:

  • The WooCommerce Grid / List Toggle plugin to allow shoppers toggle between a grid and list shop layout for easier shop navigation:

grocery store wordpress theme frutta verde grid list shop toggle

  • The Categories Images plugin to set a featured image for each category:

category featured image wordpress food delivery theme

Default WooCommerce capabilities

If you are familiar with the WooCommerce setup process, you know that you’ll be fully guided on where to start, how to select payment gateways, how to set up taxes and fees, how to choose delivery zones, etc.

You are probably curious to know what you get out of the box as the default shopping features, so let’s list exactly them:

  • Payment gateways you can enable without paid extensions: PayPal, cash on delivery, direct bank transfer, and check payments.

grocery store wordpress theme checkout form

  • Delivery options: deliver locally and abroad; flat rate, free shipping, and local pick-up delivery methods. Additionally, you can set free delivery for a specific order amount.

free delivery frutta verde

Thanks to great categorization, filtering, sorting and breadcrumb options, the shopping process will be fully streamlined for your customers! The Add to cart functionality is Ajax-based, so the products will be added to cart without page refreshing.

As you see, the theme can also be used as the WooCommerce food ordering system for a catering business.

add to cart woocommerce frutta verde grocery store wp template


  • Product reviews are also offered as a default feature so you have a splendid chance to boost engagement and build trust with customers by displaying real reviews:


product reviews frutta verde food delivery store wp theme

You might want to explore WooCommerce to learn all the details and how to employ more tools on your online storefront template!

The Frutta Verde Grocery Store Website Template is Made to Maximize Online Sales

The Frutta Verde WooCommerce supermarket theme is an exceptional grocery store WordPress theme thanks to modern premium design and dedicated functionality. It’s made for grocery stores and supermarkets that need an eCommerce WordPress template focusing specifically on delivery services. It’s one of the most comprehensive and newest solutions among the fruits and vegetables WordPress themes.

Key Highlights of Frutta Verde:

  1. Designed for grocery stores and supermarkets with a delivery service;
  2. Optimized for the Gutenberg editor;
  3. Integrated WooCommerce – offers shipping functionality and supports a lot more other advanced functionality (available as extra addons) to help you adapt any website to your shop needs;
  4. Performance-optimized & eco-friendly design (suitable for various shop types);
  5. 40+ extra Gutenberg blocks by Getwid.

WooCommerce integrates the shipping functionality by default, but if you want to take it even further and adapt to your shop needs, there is an ecosystem of WooCommerce addons.

Frutta Verde Demo

Frutta Verde Grocery Store Website Template

Last but not least, a performance-optimized, eco-friendly design will help you represent your food delivery store in the best manner, attaining the reputation of a local grocery expert.

*This grocery store theme WordPress is free for unlimited usage for all MotoPress Club members.

Can I customize Frutta Verde with Elementor?

By default, this WordPress grocery store theme is built in the native WordPress block editor, but if you want to switch to another builder like Elementor to add extra content or recreate the current one, you should have no issues with this.

What payment methods can I enable on my shop site?

All the default payment gateways that are available in WooCommerce. In particular, PayPal, cash on delivery, direct bank transfer, and check payments are available for free.

Can I enable delivery options with this theme?

Sure. Since WooCommerce is powerful enough to handle all delivery and payment options, you can customize it according to your preferences, including shipping abroad and takeaway services.

Was this article helpful?

Yes No

You have already left your review.

Leave a Reply

Your email address will not be published. Required fields are marked *