Using a pontifical tone of narrators at the school conferences, I should proclaim: your visibility in Google’s mobile search results, click-trough rates, user engagement and conversions hugely depend on AMP. If you are new to the term, it’s an acronym for Accelerated Mobile Pages project – a Google’s initiative for mobile-first web.
In plain words, AMP Project represents technology, which offers the highest website loading performance on mobile devices. Its main aim is to simplify the life of publishers, consumers, users, advertisers, creators, entrepreneurs and other web citizens by serving simplified content versions across mobile devices for the sake of speed and usability.
As a bonus, Google may reward AMP-enabled websites with higher rankings thanks to faster load times, longer sessions, more page views, better UX, to name a few. Billions of AMP pages exist today.
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